The competitive advantage of an extended knowledge pool

By |2020-01-07T21:10:29+00:00January 7th, 2020|Uncategorized|

Human knowledge doubles every 13 months. However, a farmer only has an average of 35 springs, summers, falls and winters in their entire career. Every single decision is therefore of great importance, as it can heavily impact overall profitability.  Meanwhile, there is an abundance of new information that farmers need to keep up with e.g. biologicals, UC nozzles, outcome based pricing, drones, new varieties, political movements, good stewardship, future prices, active vision, autoflow, conferences, magazines, social media -- the list goes on and on.    Farmers almost have to be superhuman to keep up with all the new trends. Now