Agriculture Experts in the Digital Age

Our brains start from scratch when we are born. While our parents’ generation had the opportunity to be generalists, our generation must be more specialized within our knowledge as the information in each domain is growing exponentially. However, modern farming operations touch so many different areas. Even if they decide to focus on one area such as growing canola, they … Read More

The competitive advantage of an extended knowledge pool

Human knowledge doubles every 13 months. However, a farmer only has an average of 35 springs, summers, falls and winters in their entire career. Every single decision is therefore of great importance, as it can heavily impact overall profitability.  Meanwhile, there is an abundance of new information that farmers need to keep up with e.g. biologicals, UC nozzles, outcome based … Read More

AGvisorPR launches as the ‘uberzation’ of knowledge and wisdom

AGvisorPRO, a global platform that connects farmers to experienced ag experts, launched this week in Ag in Motion. Currently offering access to roughly 50 advisors, the platform enables users to connect via audio, video, or text, with photo-sharing capabilities. It also saves the connection for future reference. “AGvisorPRO is basically the ‘Uberization’ of knowledge and wisdom,” says Patrick Walther, chief … Read More